PHILOSOPHY | OUR MINDSET
The smell of wood…
The pale yet harmonious colors of our land
The constant search for the essential…
This last term, THE ESSENTIAL, is the keyword we have chosen to start our new style-project: our
goal is to pool the main Scandinavian countries - because they are masters in blending abstraction
with purity of shape, and are also pioneers in what it is, today, the utter expression of Easy Wear
- with the tactile comfort of manufactured and natural fabrics.
Therefore, urban and country merge, and become the guidelines not only for our store concept, but
also for our clothing selection.
What we want to achieve is:
To awaken forgotten feelings and emotions in our clients’ souls, something we’ve dropped especially
when dealing with big apparel retailers.
To develop a multi sensorial experience in order to get full synergy between contents and container,
and consequently grow a distinctive style identity.
NOW STOP!
AND BREATH…
